3. Of the major country markets Japan will see the strongest spending growth in 2024

At a country level sales in the USA will continue to be far the largest (31% of the world), although I expect the 2024 total will be very slightly down on 2023. I expect Japan and Australia to see the strongest growth (2.6% in both). Of the other major country markets I expect sales in China, the UK, Canada and Brazil to fall, while France, Spain, Italy and Germany will see between 0% and 1% growth.

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