2. Asia Pacific will see the most growth, followed by EMEA. The Americas will see the least

At a regional level I expect that the Americas (dominated by the USA) have now reached a plateau; while remaining by far the largest region  in ITC sales, I expect revenues there to decline by 1% in 2026 to $3.3 trillion. The market in EMEA will grow by 2% to $2.5 trillion, staying above that in Asia Pacific – just – in 2026. Sales in Asia Pacific will grow by 11% in the year to reach $2.4 trillion.

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