You’re going to have to get your best reading glasses for this… I wanted to share the discrepancies in each country’s market growth for the year to the end of September 2014 and 2015. The Figure shows the differences ranked by growth in constant dollars. The data is for IT and Communications n total as discussed in my last paper.
It’s evidence of the continued dramatic fall of local currencies and the difficulty of trying to judge how the market is doing. In almost all cases local growth was significantly higher than $US dollar growth due to the constant devaluation of currencies. The prize for the most extreme difference goes to Russia where a 45.3% growth in Roubles was a 10.5% decline in dollars. As always please contact me if you want to learn more.
One Response to “Devaluation and the headache of assessing market growth”
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Excellent analysis Martin I am hearing of US$ vendors trying to increase local pricing in order to win back the translation loss – it shouldleadto share losses to local companies