ITCandor 2017 predictions – political and social uncertainty limit ITC market growth

cropped-monopoly1.jpgMy (somewhat dystopian) view of 2017 – it will be a year of modest growth despite major social, political and economic changes which will make doing business more complicated. To make the most of the opportunities suppliers should launch Blockchain and virtual reality offerings, look to oil-producing countries for growth, replace their (increasingly irrelevant) marketing themes, restructure to address core business and manage profitability more than revenue growth. I encourage you to build stronger corporate and social responsibility (CSR) strategies, which should include where and how much corporation tax you pay; you should try to emulate the large Japanese corporations who include their workers and families as stakeholders alongside their owners and shareholders.

My 2017 predictions are:

  1. The ITC market will grow by 1.5% in 2017 to reach $6.3T.
  2. ITC spending growth will grow considerably in oil producing countries as oil production is restricted, raising prices.
  3. Suppliers will address product and services markets in genuinely innovative ways, while redefining their core businesses.
  4. Blockchain systems will create significant changes in the way citizens, consumers and businesses exchange and pay for products.
  5. Virtual and augmented reality will be widely adopted by businesses at an industry sector and specialised application levels.
  6. Growing business uncertainty and the reduction of the number and scope of free trade zones across the world will impact ITC sales negatively.
  7. New and more useful marketing campaigns will replace the current (increasingly irrelevant) Cloud, IoT, IoE and Big Data themes.
  8. Internet usage will continue to expand despite major failures to protect business, customer and citizen data in 2017.
  9. Cisco will restructure itself in a major way in 2017 in order to compete more effectively with other leading ITC suppliers.
  10. Growing nationalism and protectionism will have a measurable and significant negative impact, making our skills shortages even worse.

Vendors will have to work harder to stay in the same place financially, which is excellent news for customers, who will get more ‘bang for bucks’ through the increasing commoditisation of ITC offerings.

Thank you once more to all of my fabulous friends and colleagues who have guided my thoughts published here. Of course this research is designed to demonstrate my expertise in understanding and predicting market growth – let me know whether you agree, disagree and find this of useful or not.

Navigate my predictions – overview 1 2 3 4 5 6 7 8 9 10

2 Responses to “ITCandor 2017 predictions – political and social uncertainty limit ITC market growth”

Read below or add a comment...


  1. […] Looking at all (now over 160) of the vendors I track, I see growth peaks in Q3 2007, Q3 2010 and Q1 2014 and troughs in Q2 2009 and Q3 2012. My conclusions is that this is a 3-year cycle, which was lengthened by 5 months due to the economic turmoil of the Credit Crunch in 2008-9. As such it’s relatively easy to forecast where the peaks and troughs are going to be in coming quarters, even if it’s harder to predicthow high or low they’re going to be. It’s a good time to sell companies or shares when profits are high and buy them when they’re low – so although I can’t advise you on specific companies, I can suggest that this quarter (Q1 2017) and Q1 2020 will be ones for sellers and Q3 2018 a good one for buyers and I’m adding tis as an unofficial 11th prediction to my earlier report. […]

  2. […] set of annual predictions this is my self assessment of our published expectations for the current year. We got the market growth almost exactly right, there was above average spending growth in major […]

Leave a Reply