2016 prediction 9 – Small businesses spend more, consumers less in 2016

9 customer size

In 2016 I expect consumer spending to decline by 3.2% worldwide to reach $2.2T. Of the business sectors spending by small companies (those with 100 or fewer employees) will grow by 2.2%, while investment by medium businesses (those with between 100 and 1,000 employees) will decline by -0.2% and large ones (those with over 1,000 employees) by –2.2%. The decline in large company spending will be due in part by the continued adoption of cloud computing and other cheaper solutions than used hitherto.

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