2016 prediction 3 – The USA grows faster than other American countries

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The USA is by far the largest country market worldwide and within the Americas: in 2016 it will spend $1.7T – 28% of the world total. Growth will be 1.2% – better than other countries in the region. We need the US to grow in order to make up for the fall in spending in ‘growth’ markets, which will continue to be badly affected by the fall in oil prices.

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