The slackness of the market will also be apparent in region spending growth. In particular:
- The Americas will outperform the others, growing by 0.5% to $2.3T; vendors will need to offer innovative products to persuade these sophisticate users to buy yet more technology
- EMEA will grow by 0.3% to $1.7T; wildly varying exchange rates will make it difficult to assess which countries vendors should target
- The market in Asia Pacific will decline by 4.6% to $1.8T; while there are many opportunities to expand in the smaller countries, the largest ones will disappoint many
In the following predictions I’ll take a look at the countries within each of these regions in turn.