2016 prediction 2 – EMEA and the Americas outgrow Asia Pacific – at least in constant dollars

1 region

The slackness of the market will also be apparent in region spending growth. In particular:

  • The Americas will outperform the others, growing by 0.5% to $2.3T; vendors will need to offer innovative products to persuade these sophisticate users to buy yet more technology
  • EMEA will grow by 0.3% to $1.7T; wildly varying exchange rates will make it difficult to assess which countries vendors should target
  • The market in Asia Pacific will decline by 4.6% to $1.8T; while there are many opportunities to expand in the smaller countries, the largest ones will disappoint many

In the following predictions I’ll take a look at the countries within each of these regions in turn.

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